The Truth About 1:1s: It’s Not the Meeting That’s Broken

by TheCROJo | Jun 6, 2025 | Founders, GenAI, Leadership, Migrate

My teams used to protect their 1:1s with me like sacred time. When scheduling conflicts arose, they’d fight to reschedule rather than cancel. “We need to move it, not skip it,” they’d say. Why? Because these weren’t status update meetings...

GenAI Tools for Demand Generation: A Strategic Implementation Guide for 2024

by TheCROJo | Feb 24, 2025 | Demand Generation, GenAI, Marketing, sales

GenAI Tools for Demand Generation When a CEO or CMO asks me about GenAI tools for demand generation, I notice they’re often looking for a quick fix—a technological silver bullet. But after working with dozens of revenue leaders navigating high-pressure...

GenAI in GTM: Beyond the Hype to Real Impact

by TheCROJo | Jan 20, 2025 | Demand Generation, GenAI, Leadership, sales

The Evolution of AI in Go-to-Market Strategy In 1996 at Firefly Networks, I helped pioneer AI-powered personalization that revolutionized how people discovered products they’d love. The technology was complex, requiring pristine data and sophisticated...

Emotion AI vs Empathetic Selling: Shaping the Future

by TheCROJo | Oct 29, 2024 | GenAI, Revenue, sales

Alex, a sales rep at a SaaS company, has been talking with Sarah, a guarded prospect. Frustrated, he turns to his company’s new Emotion AI tool, hoping for insights he might have missed. The AI picks up on subtle emotional cues, like Sarah’s discomfort with terms like...