Boost win rate from 10% to 25% by intense focus on your best ICP and ICp

by TheCROJo | Jul 10, 2024 | Demand Generation, Leadership, Marketing, Product-Market Fit, Revenue, sales

Imagine two AI-first companies founded within the last five years but with starkly different approaches to their market. One has a broad Ideal Customer Profile and Ideal Customer Person (ICP and ICp) while the other has a tight focus. Company A takes a...

Outbound vs. Inbound: the astonishing profitable benefit of balance

by TheCROJo | Apr 19, 2024 | Demand Generation, Marketing, Product-Market Fit, Revenue, sales

There are two primary go-to-market approaches to reaching potential customers: outbound and inbound. Outbound involves contacting prospects through cold calling, email/text, advertising, and campaign spending. In contrast, inbound focuses on attracting customers...

Four reasons early focus on go-to-market strategy leads to success

by TheCROJo | Apr 4, 2024 | Demand Generation, Product-Market Fit, Revenue, sales

As a startup founder, it’s crucial to recognize the intricate relationship between your product development and go-to-market (GTM) strategy. Developing and testing your GTM strategy in parallel with your product creates a strong foundation for success. In this...

Focus On Your “wallet Share”, Not Your Product

by TheCROJo | Dec 16, 2022 | Founders, Product-Market Fit, Revenue

Building a product is not the challenge – building a business is. Silicon Valley investors often lead entrepreneurs astray according to two-time unicorn founder, Ashutosh Garg. During our conversation about founder wisdom, he rejected the conventional wisdom to...