Unlock Your Go-to-Market Success: 3 Leadership Lessons You Need to Know

by Zoya Wasti | Aug 28, 2025 | Customer Success, Founders, Leadership, Migrate, Product-Market Fit

Seven months pregnant, sitting across from startup executives who’d just told me I didn’t fit their profile, I had no idea this moment would teach me everything I needed to know about advocacy under pressure. Years later, when my doctor called with those three...

Leadership Under Pressure: Shifting from Tactical Hero to Strategic Leader

by TheCROJo | Jan 3, 2025 | Founders, Leadership, Revenue

The start of a new year always brings the familiar chaos: sales kickoffs, budget finalizations, annual reviews, and holiday hangovers. For many leaders, Q1 feels like an endless sprint, with too many fires and insufficient time. It’s the perfect storm for leadership...

OneStream’s 100% Customer Success Focus: A Model for Smart, Sustainable Growth

by TheCROJo | Oct 25, 2024 | Leadership

In 2024, OneStream Financial did what few companies could—successfully navigate a volatile market to launch one of the most noteworthy IPOs of the year. But their success story wasn’t built on chasing growth for growth’s sake. Instead, OneStream’s 98% gross revenue...

Five Growth Levers Exceptional Leaders Pull Every Day

by TheCROJo | Jul 16, 2024 | Demand Generation, Founders, Leadership, Marketing, Revenue, sales

Remember when hitting sales targets seemed straightforward? Those days are long gone. Every conversation I have with CEOs, sales, and marketing leaders starts with the search for ideas about facing the curveballs of driving efficient growth and meeting increasingly...

Boost win rate from 10% to 25% by intense focus on your best ICP and ICp

by TheCROJo | Jul 10, 2024 | Demand Generation, Leadership, Marketing, Product-Market Fit, Revenue, sales

Imagine two AI-first companies founded within the last five years but with starkly different approaches to their market. One has a broad Ideal Customer Profile and Ideal Customer Person (ICP and ICp) while the other has a tight focus. Company A takes a...